Ski Union

For my senior capstone project, I developed Ski Union, a concept brand that redefines the ski resort experience by combining luxury and affordability. Tasked with creating a complete brand identity and supporting imagery, I crafted a visual and conceptual foundation that embodies the spirit of unity, adventure, and premium accessibility.At the heart of Ski Union is its modern, sleek logo, designed to symbolize strength, stability, and community.Ski Union isn’t just a resort—it’s a movement that welcomes every skier, from weekend adventurers to seasoned pros, offering a high-end experience without the premium cost.